July promotion or mother’s day offer. The next parameter is assigned the tag utm_term and is used to recognize the search terms that generated the click—for example: buy shoes or fancy shoes.The fifth parameter is implemented with the utm_content tag and is responsible for providing google analytics with the specific information of the piece that generated the click – for example: banner on mobile devices. Product image or text ad. This last parameter is very important. Especially when doing a/b testing. What are the most important web metrics? Let’s see a well-explained list of the most important web metrics and study how to analyze them in business.
Is mandatory and is used to identify the platform
The first is recognized within the with the source tag. Is mandatory and is b2b leads used to identify the platform that generates the traffic —for example: google or facebook. The medium parameter is inserted into the url with the utm_medium tag and is used to identify the type of link that generated the traffic—for example: an advertisement. An organic post. Or an email newsletter. The third parameter uses the utm_campaign tag and marks the specific link or campaign that produced the click to the website for example.
Action the second meaning of in the dictionary
Innovate the correct way to measure each digital. Action the second GE Lists meaning of in the dictionary of the spanish language (del) defines it as a variable that. In a family of elements. Serves to identify each one of them. Well. That is precisely what (urchin tracking module) parameters do. As a concept. Utm parameters were created by the company urchin—acquired by google in 2005—and were designed to add extra data to the of marketing actions . The urchin company designed five parameters: source . Medium . Campaign . Term and content .
