The meteoric rise of smartphones Mapping Micro-Moments in the B2B Journey with AI and tablets means that micro-moments are multiplying for B2B companies. According to data collected by Think with Google, consumers’ mobile searches for the “best” product have grown by 80%, and 50% expect to buy something as soon as they find what they’re.
looking for with their smartphone.
The demanding nature of modern buyers underscores the importance of mastering micro-moments. As a B2B seller, you can’t afford to drop the ball when folks are ready to place argentina whatsapp number data an order and should have an in-depth, data-driven understanding of the customer journey.
However, keeping up with every micro-moment in the B2B customer journey can be taxing. You probably can’t manually crunch data all day and may miss important moments while your attention is focused on bigger-picture problems. Fortunately, artificial intelligence (AI) is on hand fix b2b data challenges with the n.i.c.e guide to help solve your customer journey needs.
What Are Micro-Moments?
What Are Consumer Micro-Moments?
Micro-moments are generally defined as impulsive, intent-rich moments when consumers use smartphones or other readily available devices to make a purchase. They aero leads may happen after weeks of meticulous research or the moment after seeing an ad online. From a business perspective, it’s your job to remove any roadblocks and let the customer purchase your goods or services.
Seen in this light, micro-moments may sound random. However, in reality, they usually happen after B2B buyers have been exposed to your brand several times. Think echoes this sentiment with Google data reported in. Apaper titled “Micro-Moments: Your Guide to Winning the Shift to Mobile”, which found that:
69% of online customers say the quality and timing of branded . A messaging influenced their perception of the business.
91% looked up products or services while working on other tasks.
82% consult their phones when looking to buy a particular product in a store.
These same insights apply to the B2B journey. B2B buyers may be more intentional when purchasing a product or service but, ultimately, will still be swayed by timely, relevant marketing. You can increase your chances of capturing the attention of B2B buyers by leaning on AI’s predictive analytics.
Predictive Analytics
Predictive Analytics
Artificial intelligence is changing the way that B2B market research works. Advances at the intersection of data science and AI in business intelligence enable companies to create a more memorable experience for customers and improve the buyer’s journey. AI tools, powered by machine learning algorithms, predict user behavior and identify the factors that are most likely to convince a customer to convert.
Leveraging predictive analytics correctly
can help you build relationships and improve your brand reputation, too. AI-generated insights make it easier to connect with business buyers and offer insights. These insights help you nurture hot leads and increase your chances of scoring repeat purchases.
An effective predictive analytics program can help you identify customers who are approaching the abandonment stage. This is crucial if you sell a subscription-based service and can’t afford to lose high-paying clients. An AI-powered .
