One of the top challenges B2B marketers face Fix B2B Data Challenges with the N.I.C.E Guide in the US right now is their data. Whether it’s outdated, inaccurate, disengaged or simply not enough of it. The obvious solution is to gather more data that is accurate and relevant to engage with.
1. Nurturing & Follow up
However, data doesn’t stop at accuracy. How you manage and engage with your data is critical when running successful marketing campaigns. Here are the key issues and algeria whatsapp number data solutions to solve your B2B data challenges:
Having strong creative, with an enabled sales team and accurate, opt-in data is only as good as the nurturing process you implement. Implementing the right nurturing process is the difference between quality, engaged lead data and a higher level of unsubscribes and opt-outs.
Don’t:
Call someone after downloading what b2b content should i use across the buyer journey? a whitepaper (They will not want to talk straight away).
Have sales reference what a prospect downloaded or that they picked up their org on your company’s website.
Send countless emails, multiple times a day, every day, in lieu of cold calls and call it ‘nurturing’. This can be as bad as a cold call straight after downloading.
Do:
Have methodical nurture streams laid
out with relevant content, depending on the initial level of engagement, the persona and where possible, the industry and business unit/challenge – Understand what content you aero leads have available and what you need to develop to build out a multi-stream nurture series.
Give it time. Let a few days or a week go by before sending another email with relevant content. In the meantime, have your programmatic or remarketing running to keep your brand top of mind. Ensure a healthy supply of freely available content is hosted across your socials and website to encourage more engagement.
Monitor progression on the account. Look at historical data and map recent engagements to understand where they are in the buyer journey and track their overall engagement level through account engagement platforms that demand gen providers now provide as part of their offering.
Utilise data and demand gen vendors that have global databases of relevant, opt-in decision makers who can also utilise their network to drive more conversions across more of your ABM lists or target audiences.
2. Inaccurate data
Typically this challenge starts to become clear when SDRs begin their outreach activities. If the data is recently purchased or generated, ask which channel and vendor it came from. Ensure there are unique codes or identifiers so that you can accurately track the time and source of the data. Most reputable vendors will not provide you with out-of-date data and should replace free of charge. If you find it happens regularly then it’s time to change vendors. Implementing an enrichment strategy can also have a positive effect on your data .
