For every business, customers are the most valuable asset. Depending on the products and services of the business, they will be suitable for different customer groups. And in fact, not everyone can become your business’s customer. According to Forbes, identifying the right potential customers can help businesses save up to 50% of marketing. Costs and increase conversion rates by up to 60%. Therefore, in this article. We will learn the most effective ways to find potential customers.
CONCEPT
Potential Customers are people or groups of people who have a need. To use or want to own the products and services that the business provides. At the same time, they also have the financial ability to make a purchase decision.
Unlike those who have been using the products and services of the business. Potential customers are those. Who have not paid for the products but they are interested in them. They need time to learn, choose and make decisions whether to buy or not.
How to find potential customers effectively
How to find potential customers effectively
How to find potential customers effectively
There are many ways to generate leads quickly and effectively. Here are some online and offline channels. Including both free and paid sources, that make it easy to generate leads.
Attend exhibitions, events, seminars
Participating in fairs, events, exhibitions or workshops is a great way to exploit and find the most optimal potential customers. Because when customers have a need, they will come and refer to the product information introduced there. According to research by the Center for Exhibition Industry Research (CEIR), more than 92% of customers visit exhibitions to find new products or update product information. Therefore. Businesses can easily reach potential buyers compared to other search channels.
Attending events is a great way to generate and find potential customers.
Attending events is a great way to generate and find potential customers.
When you meet your customers face-to-face, you can gain a better understanding of their emotions. thoughts, desires, and attitudes. This information helps you create the right business strategy to attract more new customers to your business. According to a survey by Exhibitor Magazine, more than 80% of exhibitors. Make a purchase decision after visiting an exhibition, and more than 70% are new or potential customers.
Participating in these events
Helps you build your brand and enhance your reputation in the eyes of potential customers. Customer reviews and comments here will help you better. Understand the market and improve your products or services to better suit the needs of customers. In addition, fairs and exhibitions are also an opportunity for you to meet and build. Relationships with potential partners, find new contracts and expand your business.
Organize product trial programs
Organizing product trials is one of the best ways to promote your business’s products or services and attract potential customers. According to a report by market research firm Statista, the conversion rate from potential customers to actual customers through product trials can reach 30%. By allowing customers to try out the product, they will have the opportunity to directly experience and evaluate the quality of that product or service.Berliner sausage product trial program.
Berliner sausage product trial program
Product trial programs can be organized through advertising media such as media, social networks, email marketing, or even direct registration on the business website or offline forms such as building points of sale, marketing at supermarkets, etc. If you are selling products, you can provide free samples to customers or organize product testing sessions at stores or exhibitions. If you are providing services, you can provide free or discounted trials so that customers can experience your services.
By organizing product trial programs, businesses will have the opportunity to collect feedback from customers and evaluate the effectiveness of their products or services. This allows businesses to improve their products or services to suit customer needs and increase customer confidence in your products or services and your business.
Research your competitors’ customers
One way to gain a deeper understanding of your target audience is to research your industry competitors . Your competitors’ customers are your potential customers, because they meet all the criteria in the concept of potential customers: they have needs and are able to pay. However, knowing your competitors’ customers is very difficult. You can review competitor case studies to better understand your potential customers, as well as find out why customers have chosen your competitors in the past.
According to research by The Drum, most businesses (about 80%) claim that researching their competitors’ customers has helped them find potential customers. This shows the importance of market research and surveys, as well as competition in attracting potential customers. Understanding competitors’ customers can help businesses discover market trends and needs, thereby creating more effective business strategies to attract their potential customers.
Run ads: Google Ads, social networks
Running ads on online platforms like Google Ads and social media allows businesses to reach a large audience, thereby collecting a lot of data about customer behavior, interests and needs. This data is used to create smart marketing strategies, deliver relevant messages and attract potential customers.
At the same time, these advertising platforms also provide professional advertising tools, helping businesses target the right customers and save advertising costs. Therefore, running ads on online platforms is an effective way for businesses to find potential customers and improve business efficiency.
Running ads on online platforms helps find potential customers effectively
Running ads on online platforms helps find potential customers effectively
On Google Ads, you can create ad campaigns with keywords related to the products or services you want to promote. When customers search for these keywords on Google, your ads will appear in search results or on related websites. You can also use Google Ads to advertise on YouTube or on Google apps and websites.
To reach customers on social media, you can use advertising platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and many more. You can create ads in the form of photos, videos, posts, dynamic ads, and many other types of ads. Choose the platform that best suits the audience you want to reach.
During the advertising process
Evaluate the effectiveness of campaigns to adjust and optimize advertising campaigns. Use tracking and measurement tools such as Google Analytics, Facebook Pixel, LinkedIn Insight Tag to collect data and analyze the effectiveness of advertising campaigns.
Building SEO strategy for sales website
Searching on Google can also help you find potential customers, but instead of paying for ads, you can focus on SEO to get your asia mobile number services website to the top of the organic search results. When customers search, they often click on the organic results at the top of the page, and this is a great opportunity to introduce your product or service without paying for advertising. According to a study by Advanced Web Ranking, websites that appear in the first 10 results on a Google search engine results page (SERP) have a higher click-through-rate (CTR) than the remaining results, at 28.5%.
However, to get your website to the top of organic search results, you need to invest time, money, and manpower to create quality website content and implement basic Google SEO strategies. Once you have achieved a high position in search results, your job will become much easier. According to a report by HubSpot, SEO-optimized content can help increase website traffic and increase customer conversion rates by up to 14.6%. So, focus on optimizing website content and implementing basic SEO strategies to attract potential customers from Google, and your customer base will grow.
According to HubSpot
more than 61% of businesses say that generating leads is one of their biggest challenges. To find and attract leads, you need to know your audience, research the channels to reach and promote your product or service, and continuously monitor and evaluate the effectiveness of your advertising campaigns.
Campaign Marketing plays an important role in the development of a business. Each Marketing Campaign has a common goal of customers and aims to compete with competitors. So what is campaign marketing and how to use it correctly?
What is campaign marketing?
Campaign Marketing is translated as marketing campaign , which is activities aimed at promoting brands and products to customers. The ba leads purpose is to spread widely through many different means, reaching and attracting many customers. Marketing campaigns are very important because they determine the success of an entire brand/trademark/business.
What is campaign marketing?
What is campaign marketing?
In addition
Campaign Marketing also aims at brand recognition. A successful Campaign Marketing will bring the business a large number of customers. Even with the power of social networks, it is very possible that the campaign has become “viral”.
Common types of Marketing Campaigns include:
Digital Marketing Campaign : A way to develop on an online platform through many channels such as Website, Zalo, Fanpage, etc. to build a brand and promote products to generate sales.
TVC Campaign (Television Commercials) : A form of advertising using video or interactive images directly for a brand’s event or product.
Influencer Marketing Campaign: With the participation of celebrities, KOLs create effects from fans on platforms such as Facebook and Instagram.
Seasonal Push campaign : A type of campaign that promotes a product or brand during each season, holiday season, or big sales (like Black Friday). This is how brands take advantage of times when users have high demand for buying and selling, thereby stimulating shopping.
Sponsored marketing campaig : Done by a business sponsoring events, newspapers, music videos, etc. to promote its brand.
