Are you currently using SMS for your business? If so, you know that it is the most effective way to communicate with your customers: having a 98% open rate compared to emails, which is 20%.
We also know that SMS has a 45% response rate and that of that percentage, recipients tend to respond within 90 seconds. This means that almost half of the people receiving your SMS push notifications have an interest in continuing the conversation with your brand.
Customers want to chat with you.
And that’s a benefit you can’t afford to ignore.
What is two-way SMS?
A two-way SMS allows you not only to send a message to your customers, but also to receive their replies. It’s that simple.
It’s been proven that customers have an interest in continuing the conversation with your brand. How can you take advantage of this?
By enabling seamless communication that improves relationships with your customers. Better customer relationships translate into loyal customers, ensuring that they will choose your brand over your competitors, but also that they will recommend your products or services to their family and friends.
Now let’s get back to the specific practices you can implement to favorably influence your relationships with your customers:
You can start a conversation with your customers wherever they are and they will be able to respond to you. There is a 99% chance that they advertising database will read the message you send them (check out our SMS statistics here) and that they will be able to respond to you immediately with a simple click on their mobile.
And that, word of mouth, is the best marketing channel you can pursue
Your customers will be able to start the conversation on their own. Send a welcome SMS message as soon as they subscribe to your services and take the opportunity to ask them to add you to their contacts.This way, every time they need you, there would be no need to type your number into Google, search for your website or fill out a cumbersome contact form.
Smarter conversations. What your customers love about chatting with you is that they don’t bother how to find potential customers effectively searching for what they need. So, chances are all they’re asking for is very basic information.
You can expect this kind of basic first approach. Plus, you can set up automated workflows with SMS that will save you time and make your customers happy. (You can also consider conversations via AI platforms)
two way sms
Smooth communication improves relationships with your customers.
Concrete example: One-way SMS vs. Two-way SMS
You may be wondering if it’s worth going the extra mile and optimizing your SMS campaigns to get responses from your customers.
Will have an impact on your relationship with your customers?
The customer replies on the same chat and you reply with a thank you text message .
Can you see the difference? If you were a customer, which ones would you prefer?
If you can provide solutions without. Requiring a lot of effort from th phone numbers your customers, they will be inclined to choose your brand over your competitors.
Every action that saves them time and effort on their end is a huge addition to your business.