What is the target: Meaning and keys to its definition. Target is an Anglo-Saxon word whose meaning is “objective”, but if we apply it to marketing we refer to the target audience of our actions and strategies. Being clear about who the people we need to target are, where they are and how to reach them is essential. In this article I am going to explain to you what the target is so that you understand its meaning and importance in a marketing plan, and what are the keys to its correct definition.
What is the target
The definition of the target in the field of marketing refers to the audience on which we focus our digital marketing strategy. That is, the group of people with whom we communicate to sell a service and/or product. Knowing our target audience well is essential for advertising campaigns and other marketing strategies to be profitable, since we will be investing our time and money in trying to sell to people who may really email leads be interested in what we offer. Therefore, to define your target you will have to take into account a series of elements that I will explain to you below.
Analysis of the competition and definition of the digital profile
It is very important to do a good analysis of the competition to know how other brands and companies are generating income with their business model and also to obtain more information about the target they are targeting and probably you too. Therefore, you will analyze the different channels and strategies they are implementing GE Lists to see which are the most effective. Both to generate income and to connect more with our target and thus create a loyal community around the brand.
