TikTok is one of the most popular and rapidly growing platforms for promotion that should not be ignored. The app already has 3 billion downloads (including 672 million downloads in 2022 alone) and 50 million daily active users. Moreover, according to the Brand Finance Global 500 report, TikTok has overtaken Facebook to become the most valuable social media brand in the world. TikTok is valued at $65.7 billion, while Facebook’s value has fallen to $58.8 billion from $100 billion.
Bloggers are making fortunes on TikTok, and brands are increasingly conquering the platform
Unfortunately, the official TikTok advertising tools are currently unavailable in Ukraine, but you can effectively promote yourself on the platform without them. Next, we will analyze the most effective promotion tools in Ukrainian TikTok in 2023.
Content Marketing
Creating content telegram database users list for a TikTok account is an effective way of promotion. Videos on TikTok that capture audience insights collect millions of organic views and help build a trusting relationship between the brand and the audience. For example, thanks to the publication of funny and life sketches, ATB managed to increase the flow of young people to its stores by 32%, and the network’s account has more than 446 thousand subscribers. But thanks to funny and provocative videos, the company “Ukrzoloto” managed to get millions of views from the first videos. The brand attracted the attention of the audience and even received support.
@atb_marketWhat are you going to do? #ATB#market♬ original sound – kievskiy.
@ukrzoloto.uaSign up #the ukrzolo♬ original sound – Ukrzoloto
Contests and activations
Contests and activations can help bring your audience into the life of your brand. Motivate nooit volledig kunnen vastleggen people to create UGC content, follow your account or come to the store by promising them a reward. For example, “Auchan Ukraine” organizes quests in its own hypermarket. This motivates you to follow the account so as not to miss information about the gift, create UGC content and visit the company’s physical stores. 3 in 1.
@auchan.uaTake part in Auchan’s TikTok challenge! ⁃ find the hidden certificate; ⁃ publish your find on social networks with a tag on the Auchan page; ⁃ show the certificate and post/story at the customer service point to collect your gift. We will regularly hide certificates and announce their location on our TikTok page to make your trip to Auchan hypermarkets even more interesting. Good luck!#ashanukraina#achan#auchanukraine#auchanukraine#Ukraine♬ original sound – auchan.ua
And you can come up with many such activations: contests, raffles, challenges. What your imagination is enough for.
Cooperation with influencers
Effective and proven method. Influencers are one of the best tools for building brand awareness or trust. For example, the well-known retailer “Silpo” chose this aero leads promotion tool as the main one. The company cooperates with influencers, but does not maintain its own account.