Also, the errors in search results are sometimes reflections of errors in the web content itself. The output can only be as accurate as the input. Data voids: Sometimes, SGE doesn’t return any results. This may be because it doesn’t understand your query, or it may have decide that there’s no quality or reliable information available. Contradictions with other search results: SGE results are not always the same as results from traditional Google search. For example, the information in the organic feature snippet might differ from the AI-generate text. Lack of SEO data: It’s unclear what data will be shown in Google Search Console. And it’s unclear how SGE decides what thumbnails or text links to display. “We’ve built in strong protections to mitigate against inaccuracies, but like all LLM-base experiences, generative.
Rather than traditional So you can assess ‘search engine’ style. Websites
AI in Search is experimental and can make mistakes… It is traine to corroborate responses with resources from the open web, but sometimes responses may reflect inaccuracies that exist on the web at large. We’ve launche this as an experiment in Search Labs to start, and we’ll continue to improve and fine-tune the new database experience.” Google 8 likely impacts of SGE It’s already becoming clear that SGE will have a significant impact on both paid search and SEO. Organic results pushe down the page: The SGE AI-generate text occupies a lot of valuable real estate at the top of the SERP. This pushes down the organic results, and this in turn is likely to lead to less SEO traffic. People not visiting websites: In some cases, the SGE text will give the searcher enough information, so (as mentione before) they may not progress beyond the SERP. This, again, will lead to less SEO traffic. (However, any SEO traffic that does occur is likely to be more qualifie.
This leads to a better customer experience
These searchers have decide to visit your website to get more information.) Paid ads still display at the top of the SERP: For now, it looks like paid ads will continue to display at the top of the SERP, above GE Lists the AI-generate text and the organic results. This will likely continue to be the first content that searchers see on the SERP. Increase competition: Competition for top information results will increase. This will lead to higher levels of ranking difficulty. Easier to compare products: The SGE makes it easier for searchers to compare similar products. , but makes it harder for brands to get those conversions! More long-tail keywords: Searches are likely to be increasingly phrase in natural language