You know that you have the option to produce content that brings in traffic organically or pay money to show your ads in the places that your audience is likely to go.
But it doesn’t have to be either/or.
Understanding the differences between organic and paid marketing helps us visualize how each of them can contribute to our digital marketing strategy.
Key Differences Between Organic and Paid Marketing Campaigns
Paid marketing is a type of marketing where companies pay a publisher (like a newspaper, Facebook, or Google) to publish ads for their company.
The ads are typically targeted to a specific Ws Data audience and promote a pathway to conversion. Paid marketing shares the same main goal as organic marketing – to attract visitors (and future customers) to the brand or website.
However, rather than attracting an audience through relevant content, paid marketing brings in visitors through paid ads.
Traditional paid marketing includes investments in billboards, posters, print ads, radio ads, direct mail, newspaper ads, and telemarketing.
Modern paid marketing includes Internet ads like display banner ads, pay-per-click (PPC) ads on search engines, video ads, and social media ads. Paid marketing is more direct and transactional in nature than organic marketing, and it often provides more immediate results.
As with organic marketing, making the most of paid marketing is not as simple as merely taking out an ad. Maximizing ROI on paid marketing requires knowledge of placement opportunities, the bidding process, and best practices for ad content.
And much like content marketing, there is some experimenting and testing in place to find out which approaches and tactics provide the best results.
What Is Organic Marketing
At the center of your organic marketing strategy is the content you create. The blog posts, social media campaigns, e-books, SEO web pages, videos, infographics, and other types of content you use to educate, inform, entertain, and engage your target audience.
Organic digital marketing also encompasses word-of-mouth messaging. When your happiest customers share authentic and useful information, testimonials, or reviews online, GE Lists they are providing messaging about your brand that may attract new customers to your site.
