Chatbots are certainly beneficial for a brand, but they should not be passed off as real people. New call to action Back to index How are beauty and cosmetics brands using chatbots for marketing? Over the past few years, more and more brands have become active on messaging platforms such as. Messenger and Kik.
The beauty and cosmetics industry can
But how are beauty and cosmetics brands using these conversational interfaces to attract, acquire, engage and retain customers ? 1. Beauty Consulting be described as impressive in terms of the vast array of personalized products it offers, but also intimidating in its specialized jargon.
To simplify this process, the Hello Ava bot acts as a beauty consultant, helping users find the right products for personalized skincare. This popular bot provides beauty information to users by filling out a questionnaire . The answers to the questions in the questionnaire ultimately lead to personalized product recommendations.
Hello Ava machine learning technology
These bots are complemented by the “presence” of expert dermatologists and beauticians who are available to users in case of special requests. tracks each customer’s past conversation history and recent purchases to provide continuously personalized service.
Similarly, Kiehl’s Messenger bot lets users search for products by ingredients or skin type . It is able to reproduce the traditional in-store whatsapp data consultation experience in a friendly bot interface . Users can then search for products with emojis and purchase directly through the bot.
Cosmetics-chatbot-ai-quote3 2. Appointment booking Take Sephora as an example: this beauty brand offers customers the opportunity zhow can I soundproof my floor from the to receive makeup consultations, which they b2c fax can book weeks in advance. (such as phone calls), customers can now schedule appointments via Sephora’s page appointment scheduling bot .
Scheduling an appointment for makeup
Advice has become as easy as chatting with a friend on Messenger. 3. Influencer Marketing Many brands have created bots that look and feel like celebrities. For example, bots Katy Perry of Mad Love and Kalani Hilliker of Cover Girl on Kik both promise a discount or possible prize for users who participate.