GE List industry email list How to Prioritize the Ideas of the Growth Team

How to Prioritize the Ideas of the Growth Team

Sunday afternoon, sofa, blanket and How to Prioritize post. The last in the series. A post against the clock (like the previous ones, what a novelty) but perhaps the most valuable of all: it is the sixth. How to Prioritize in six weeks or, in other words, Vicent pays for dinner. He will have to acknowledge it publicly in the comments… hehehe What less, then, than to bring up that topic that united us in debate a few weeks after his return to Spain from his expedition through San Francisco. Full of energy , eager to do tests and a lot of good Growth, healed of magical theories and legends of automations without strategy , he found Victor with his batteries charged and a very similar approach: ideas and action.

How to Prioritize On the line and with fresh minds

We cannot foresee the same impact by changing the color of. A category email list button as by closing an agreement with the biggest influencer in the sector. Going on TV does not have the same impact as sending an email to our list. Confidence : refers to the degree of security we have that this idea or action will have the impact we believe. Sean says something like “how sure are we that it’s going to work?” Although. We will see later, “functioning” is too diffuse a concept to do Growth.

Cost not only refers to SEO of a page

Monetary costs, but also to the sum of GE Lists time, money, personnel, effort… Come on, it refers to how many resources we will have to remove from other tasks to carry out the idea. Be careful, at this point you must give a higher score. The fewer resources you need or you will distort the ICE Score. The method is simple. All you have to do is put a list of ideas in a table and, next to it, assign a score to each of the columns. Finally, you must calculate the average to obtain the ICE Score. Once you have the ICE Score of all your ideas, you can sort by this score and you will have a prioritized list of which ideas you can start testing. For example, we can divide the Impact into a series of scores based on the point in the funnel.

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