Show full content Every company that strives for growth sooner or later faces the issue of segmenting its own target audience (TA). Without defining and segmenting the audience there is a risk of not only selling “blindly” but also losing large investments in promoting your product. Why working without knowing your client can be the main mistake of a business, and how to avoid it – in the article.
What is the target audience?
The main mistake most entrepreneurs how to build phone number list make is that they perceive their target audience as people we want to sell to, rather than those who already want to buy from us. In reality, the target audience is always those segments that are already interested in your product, and they are most likely to buy your product or service or have at least once thought about it.
It is possible to form a core of interested buyers from those who are like by the company, but it may require a lot of effort and time. For example, Nestle once decided that their target audience was the Japanese, while the Japanese were not interested in coffee at all. The first sales failed miserably. And although Nestle managed to “convert the Japanese to the coffee faith” by introducing coffee-flavored candies to the market.
Why does a business need to define its target audience?
Sometimes it seems that it is enough to take a product that is already successful on the market and simply offer it to customers, and the result will not take long to come. In some situations, this will work, but only if the company accidentally “hooks” its target audience segments when promoting the product. In other cases, there is a risk of offering the product to the “wrong people” and failing.
Knowing your target audience is a key component of marketing success for most startups. It is an opportunity to launch successfully, as the company will have a clear idea of who their product is created for, what worries these people, how to tell them about the product in an interesting way. As a result, the maximum efforts of the company will immediately hit the target, and the business will begin to develop.
Understand your own product.
Another common mistake is to perceive your product as something ideal that everyone definitely needs. In reality, many products are interesting and needed only by a small group of people relative to the entire market (this is our target audience). That is why it is important to segment the target audience and determine as accurately as possible where these segments come into contact with your product
Study the consumer market.Study all available consumers and identify whose needs most closely match the capabilities of your product – it should a guide to using open graph tags solve them. For example, backpacks with reflectors may interest travelers because they are unusual, but for another segment – parents of schoolchildren who study in the afternoon, they will solve a more important problem – to ensure the safety of the child. And they are more likely your target audience than travelers.
Characterize and segment your target audience.
After you have found out whose problems the product solves, it is important to create a portrait of the ideal buyer as accurately as possible, narrowing the group of potential consumers of the product even more. For example, the segment of parents with cars who pick up their children themselves in the evening, reflective backpacks will be less interesting than those who work late and have to send their children home from school themselves.
Research your competitors and survey your customers.
Surely, you are not the only one selling reflective backpacks. Study who your competitors sell to, what segments they target, and how exactly znb directory they do it. And also, try to find out the interest and need directly from a specific segment of buyers. Observation and surveys always help to determine most accurately whether your hypothesis from the previous point is correct and to identify new opportunities.
Check seven times.
Don’t rush headlong after first defining your target audience – when segmenting, there is always a risk of making a mistake or slightly incorrectly understanding the needs of the target audience. Therefore, try, launch different campaigns for different segments of the target audience, find out what works best and for whom. Marketing is a continuous process, but sooner or later, segmenting the target audience will lead you to those buyers who bring in the most income with little expense.
