GA4 (Google Analytics 4) ndi mtundu waposachedwa kwambiri wa Google wa nsanja mndandanda wolondola wa nambala zamafoni yake yosanthula pa intaneti, yopangidwa kuti ipatse mabizinesi zida zapamwamba kwambiri zotsatirira ndi kusanthula machitidwe a ogwiritsa ntchito pamasamba ndi mapulogalamu. Mosiyana ndi Universal Analytics yam’mbuyomu, yomwe idakhazikitsidwa panjira yoyendetsedwa ndi gawo, GA4 imatengera zochitika, zomwe zikutanthauza kuti imatsata zochitika zinazake za ogwiritsa ntchito, monga kudina, mipukutu, ndi kutumiza mafomu, monga zochitika zapayekha m’malo mokhala gawo lalikulu. gawo.
Chimodzi mwa zolinga zazikulu za GA4 ndikupereka chithunzi chokwanira cha momwe ogwiritsa ntchito amachitira ndi zomwe mumalemba pazida ndi nsanja zingapo. Kaya ogwiritsa ntchito amachezera tsamba lanu pakompyuta yawo, kuyang’ana pulogalamu pafoni yawo, kapena kucheza ndi bizinesi yanu kudzera pazithunzi zina za digito, GA4 imagwirizanitsa izi kuti zigwirizane.
Mu 2022, Google idalengeza za nsanja zake zowunikira: Universal Analytics
(UA) idzalowa dzuwa mu 2023, ndipo mabizinesi adalimbikitsidwa kuti asinthe kupita ku Google Analytics 4 (GA4). Kusinthaku kugogomezera zachinsinsi cha GA4, chopangidwa kuti chigwirizane ndi malamulo apadziko lonse lapansi monga GDPR ndi CCPA, ndikusintha kwake pakutsata zochitika kuti asonkhanitse deta mwatsatanetsatane. Kuphatikiza apo, GA4 idayambitsa luso la kuphunzira pamakina ndi kusanthula kwamtsogolo, kulola mabizinesi kulosera zomwe zikuchitika ndikuwongolera kupanga zisankho. Kusintha kwa 2022 kunagogomezera kufunikira kotengera GA4 kuti ikhale ndi umboni wamtsogolo, woyendetsedwa ndi data.
Dziwani zambiri : Zosintha Zothandizira za Google
Universal Analytics vs GA4: Kusiyana kwake ndi Chiyani?
Kusintha kuchokera ku Universal Analytics kupita ku GA4 sikungokweza pang’ono; ndikusintha kwathunthu momwe deta imatsatiridwa, kuyeza, ndi kusanthula. Kumvetsetsa kusiyana pakati pa nsanja ziwirizi ndikofunikira kwambiri kwa mabizinesi omwe akufuna kugwiritsa ntchito luso la GA4.
Zitsanzo za Data
Kusiyana kwakukulu pakati pa Universal Analytics (UA) ndi GA4 n
di momwe deta imapangidwira. UA imagwira ntchito motengera gawo, kutanthauza kuti imagawa kulumikizana kwa ogwiritsa ntchito kukhala “magawo” omwe nthawi zambiri amakhala mphindi 30. Mwachitsanzo, ngati wogwiritsa ntchito achezera tsamba lanu, asakatula masamba angapo, kenako ndikugula, zonsezi zitha kugawidwa mu gawo limodzi.
GA4, kumbali ina, imagwiritsa ntchito chitsanzo chotengera zochitika. Kuy
anjana kulikonse kumawonedwa ngati chochitika chosiyana, kumapereka mawonekedwe ang’onoang’ono a machitidwe a ogwiritsa ntchito. Kaya wosuta adina batani, kuwonera kanema, kapena kutsitsa tsamba, chili
chonse mwa izi chimatsatiridwa paokha. Njirayi imalola mabizinesi GA4 Guide: Everything kupeza chithunzi chowonekera bwino cha zomwe zochita zimayendetsa kuyanjana ndi kutembenuka, popanda kukakamizidwa ndi lingaliro la magawo.
Metrics ndi Miyeso
Kusiyana kwina kwakukulu kuli muzitsulo zomwe zimagwiritsidwa ntchito ndi nsanja iliyonse. Universal Analytics imayesa zinthu monga kuchuluka kwa kutsika, nthawi yapakati ya gawo, ndi masamba pagawo lililonse. Ma metrics awa amayang’ana kwambiri magawo m’malo mwa zochita za ogwiritsa ntchito.
GA4 imabweretsa ma metrics atsopano monga kuchuluka kwa anthu omwe akutenga nawo mndandanda wa ge mbali, kutengeka kwa ogwiritsa ntchito, ndi magawo ochezeka, omwe ali oyenerera mtundu wa data woyendetsedwa ndi zochitika. Mwachitsanzo, kuchuluka kwa anthu omwe ali pachibwenzi, mwachitsanzo, kumayesa kuchuluka kwa magawo omwe “adali otan
ganidwa,” kutanthauza kuti wogwiritsa ntchito adakhalabe pamalopo kwa masekondi osachepera 10, kuwona masamba angapo, kapena kuyambitsa
kutembenuka. Kusinthaku kumagogomezera kwambiri kuyanjana kwatanthauzo m’malo mongotsatira ngati ogwiritsa ntchito adachoka atawona tsamba limodzi.
Kusintha kwina kodziwika mu GA4 ndikutha kutsata kutembenuka mosavuta
Ngakhale kuti Universal Analytics imafuna zolinga zofotokozedweratu, GA4 imakupatsani mwayi wokhazikitsa zochitika zosinthika malinga ndi zomwe zili zofunika kubizinesi yanu, kaya ndikugula, kulemba fomu, kapena kulembetsa kalata yamakalata.
Kukhoza Kutsata Chipangizo
Universal Analytics inkawona nsanja iliyonse (webusayiti, foni yam’manja, pulogalamu) ngati chinthu chosiyana, kutanthauza ew amatsogolera kuti mabizinesi nthawi zambiri amakhala ndi malingaliro apatuwa momwe ogwiritsa ntchito amalumikizirana ndi mtundu wawo pazida zosiyanasiyana. GA4 imathetsa izi popereka kutsatira kwa nsanja. T
sopano mutha kutsata machitidwe a ogwiritsa ntchito pamasamba, iOS ndi mapulogalamu a Android, ndi nsanja zina za digito zonse pamalo amodzi.
Izi zikutanthauza kuti ngati wogwiritsa ntchito GA4 Guide: Everything ayamba kufufuza chinthu pakompyuta yake
