Being efficient is about having a plan to optimize what’s working in terms of your SMART business objectives e.g., driving leads or revenue and abandoning processes or policies that may hinder growth. Top tip: AI technologies can easily handle menial and repetitious activities such as data input, separating leads, and content creation. Try using Advance Data Analysis in ChatGPT to analyze data exporte from your marketing channels, and then ask specific questions about that data. Even basic tasks like organizing tables of data, turning big swathes of text into neat lists or tables, etc. with ChatGPT are a great way to save time. Stimulate your creative process with ideas from generative tools like Clause, ChatGPT, and Midjourney. Just remember to treat its output as that of a keen but inexperience intern! “AI and machine learning offer brands and marketers an opportunity to improve the efficiency and effectiveness of their marketing.
They found that commercial productivity leaders focus on three areas
Those gains can be applied to internal functions that. Customers never see andor to external things that are customer-facing.” Jim Lewinski, Kellogg School of Marketing at Northwestern University Why Choose DMI? 2. Gain insights Marketers have store a lot of data from which to gain insights. To inform campaigns and special data messaging. The flip side is that sometimes there’s too much data. And not every company has a data scientist or analyst in-house to help figure out which data is useful. Taking the time to create a plan. Can help marketers identify areas where they are losing customers throughs from a social media ad to the website). It could also help to understand what campaigns. Or activities have helped drive conversions (e.g. including relevant downloadable on blogs to drive data capture). With GA4 having replace Universal Analytics, marketers nee to get up to spee and create custom reports that can drive better insights in 2024.
They refine their go-to-market model
Understanding the new features and reporting on GA4 (and any others you may use) will be crucial to helping you understand your customer journey and the best way to drive visits into leads. Top tip: AI can help organizations eliminate any guesswork by using its research capabilities to develop a more effective GE Lists marketing approach and open up new marketing opportunities. Many analytics tools have an automate insights section to highlight variances in traffic, conversions, and engagement. For example, Google Analytics now offers natural language search for insights, so you can just ask any question about your web or app users and most of the time it will pull out the answer. Live Webinar Series – Revolutionize Your 2024 Digital Marketing Plan with the Help of AI – Sign up today! 3. Boost productivity Along with improving efficiency, a well-thought-out plan can help boost productivity. When Harvard Business Review conducte research.
