Marketing covers a vast range of activities; this article summarizes the basics of it and suggests four marketing tactics to take your business to the next level.
Have you ever tried to describe what marketing is and then struggled to give a concrete answer?
Don’t worry, you’re not alone.
Marketing covers a vast range of activities and disciplines, making it a challenge to define. In this blog, we will cover some marketing basics and explain how to apply a few tactics.
What’s the Main Purpose of Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for Ws Number List customers, clients, partners, and society at large.”
Which, to be honest, we find a little fluffy.
HubSpot defines marketing as:
“Any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. [It] aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.”
This definition is better, but we feel it misses some key points. We believe marketing is much more.
Marketing is a dynamic and expansive realm that encompasses everything from deeply understanding your audience to honing the captivating tone of your copy, crafting irresistible content to connect with the right people and beyond.
It is not just about the act of selling something, but about why you’re selling it. It’s human psychology at its best, knowing why people buy and what motivates them to spend money with you.
In this article, we want to set out in more detail what marketing is and discuss marketing basics including the principles and theories that define it.
What Are the Four Ps of Marketing
The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix.
Neil attempted to define the main tasks undertaken by those working in a marketing capacity. At the time, marketing was still in its infancy, and most theories concerned manufacturing physical products.
Over time, the 12-component mix was refined and eventually, the four Ps of marketing emerged. This GE Lists is certainly something you should know as part of some marketing basics