Before we start talking about strategies, let’s start from the basics: what is a lead? As mention in the introduction, it is a person interested in your product service business. This “person” somehow (we’ll see the possibilities later) gets in touch with your company, leaves you their lead generation what it is ready to use tools data and consciously starts a dialogue with you. Since it’s a topic that interests you, you fill out the quiz and shortly after you receive an email from the vitamin retailer who proposed the survey, with a nutritional plan that explains the products that would be ideal for your body.
What do you say
Here, at this point you have become a lead: the company will start to periodically send you content that is interesting for you, bringing you closer in the first senegal whatsapp mobile numbers step to the purchase, and then to loyalty . Let’s change the hypothesis: let’s say you’ve never heard of this company and one day it calls you without knowing if supplements, supplements and similar products are of interest to you.
Lead generation: what is it?
Lead generation is a set of strategies and actions that aim to collect leads,
or contacts that could be interested in what you sell (products or services). It’s about attracting potential customers , with the idea of establishing a dialogue, gradually gaining their trust, so that they choose and continue to choose your company. On the contrary, kate stokes digital marketing coordinator in the case of the quiz and the subsequent email with a personalized vitamin plan, the company managed to attract the interest of its interlocutor and bring his attention to its products, while at the same time building its own mailing list.
Why lead generation is important?
Lead generation is essential because it is the most effective way for a company or business to acquire new customers today: a well-studied lead generation campaign allows you to obtain customers at a lower cost than traditional channels . Oh yeah? And why? Let’s try to think about how many advertising messages we receive in a day: TV, social media, call centers that try to contact us, DEM (direct email marketing) united states business directory to which we have not given consent. Over time people have learned to defend themselves. They increasingly ignore messages they do not want to hear and search for what interests them on their own. Which starts right from lead generation and continues with lead nourishment (lead nourishment) . In this way you can talk to contacts that you know are interest in your products, with a greater possibility of conversion.
