Okay, so you’ve learned more about how your B2B lead generation works. However, if you truly want to use the most precise B2B targeting tactics, you need to learn more about how users interact with your website.
To achieve this, look at how many pages users visit per session
. This will show you the depth of their engagement with azerbaijan whatsapp number data your brand. Also, take a look at the average bounce rate for your landing page — so you can see how many (and which) people are quickly leaving your website. After that, you can tweak your messaging to ensure a minimal bounce rate for your target audience.
Finally, see how much time visitors spend on individual pages — especially the bottom-funnel pages that impact your conversions.
So, you might be wondering —
how do you actually see these stats? In most cases, Google Analytics will be more than enough. And that’s especially true for basic, crucial stats like the ones we’ve outlined how data-driven insights are transforming b2b targeting tactics above. It’s a free platform, and it’s made by one of the most dependable authorities in the world when it comes to websites and what makes them good (or bad).
Email Marketing
email is one of its main marketing channels
If you’re a B2B brand that’s not using email as one of its main marketing channels — you’re not doing things right.
Sure, email open rates are at an all-time low, especially among aero leads the average user. All of us receive tons of spam each day, and we don’t (rightly) bother opening most of it. In fact, Statista research points out that almost half of all emails sent around the world can be considered spam.
However, professionals still use email as one of the main formal modes of communication. It doesn’t matter what your company does and sells — your target audience of decision-makers has a professional email address.
So, you need to be on point regarding email marketing
, but we’re talking about an incredibly competitive channel. Let’s see which metrics you need to follow to ensure you’re running a well-optimized email campaign.
For starters, you need to look at the CTR (click-through rate) for your emails so you can see how many people actually click on links on your emails — as opposed to how many open them. Speaking of which, you should also look at:
Time spent viewing email — the longer someone reads your email, the more interested they are in your messaging,
Open rates — a simple stat that shows the percentage of opened emails among all those you send.
If your open rates are below the industry average of your competitors, start by changing your subject lines. On the other hand, a low CTR can be improved with better, more personalized CTAs at the end of your emails.
