In general, digital marketing is inherently based on data. You don’t have any face-to-face consumer interactions that could provide unique insights into your customer base. So, you must base your audience targeting on cold, hard data from your website and other online touchpoints. However, that’s even more true when it comes to B2B targeting tactics.
With a B2B brand, you have an extremely
narrow space regarding real-time opportunities for business leads. Your perfect customer is a key decision-maker in another company, which makes them more australia whatsapp number data difficult to reach. Also, the audience is naturally smaller because you’re not selling a common B2C product.
The result? You need an extremely well-targeted message that arrives at the digital doorstep of a perfectly targeted audience at exactly the most opportune time. Read on to learn how to achieve this.
B2B Audience Targeting — Where Do I Start?
Luckily, B2B marketers have more the b2b world is highly competitive resources and targeting tools at their disposal than ever before. If you know where to look, you’ll have all the info you need to create a hyper-targeted approach that gets you the most bang for your buck in terms of your marketing budget.
This is the reason why so many companies are implementing data-backed marketing techniques to meet the actual needs of their customers. This approach helps businesses to keep old customers while simultaneously attracting new ones by delivering only relevant offers. Therefore, we can describe the key metrics you need to look for across main channels right here. After that, you can zero in on aero leads the most crucial channels for your brand and explore them further.
We’ll start with your brand website.
Brand Websites
A B2B company must have a website
If you don’t have a website as a B2B brand, you might as well not exist. Even if you could perfectly conduct transactions and contact your target audience across other channels — you definitely need a site. It’s like a physical office for brick-and-mortar brands — a sign that your business is stable and trustworthy.
When you start tracking B2B marketing metrics and sales data, this is also the place where you should look first.
So, which data should you look at? With a website, this is the most challenging question because there’s simply too much information. Any website developer or manager can give you heaps of data you might not know how to utilize.
As a marketer, you should start by looking at website traffic metrics.
Your website traffic will answer some key questions, like how users reach your website and which devices they’re using. Moreover, site traffic can give you the first demographic glimpses into your target audience if you haven’t performed
any in-depth targeting before.
For instance, you’ll learn where your site visitors are geographically located. This is crucial data because it can inform a host of other marketing efforts.
With this in mind, use your website traffic data to learn the following information:
Demographic data — education, gender, age, etc.
Geolocation — country of origin, IP region or direct address,
Channels of origin — email, social media, organic Google results, referrals, etc.
