To improve your website’s position and achieve maximum SEO. However, SEO is a very complex field and depends on many. Different factors, making it more difficult than ever to predict. Therefore, it is important to understand what standards. Google is preparing to introduce and how they will affect SEO.
SEO Trend 1: Google Ads Gives Way to Organic Search
Google and Microsoft Bing ad revenue has been falling recently. The report shows that Google ad revenue grew by just 4.25% while. Microsoft Bing ad revenue grew unevenly at 16%. Additionally, the average. Price of many keywords has also dropped significantly compared to the same. Period in previous years, with a drop of up to 50% in regions excluding the United States.
With the IMF’s dire economic outlook, businesses are cutting costs, and paid. Campaigns are often their first target. However. Users are increasingly less likely to click on ads marked as paid because of a lack of trust in advertising. This shows that SEO still plays an important role in organic search, and businesses are working. Harder to succeed in this area. Additionally, Google has changed the label “Ad” to “Sponsored”, to make the word “ad” less sensitive to readers.
Advice
If you feel like your business needs to cut back on paid advertising. Then you have no choice but to optimize your organic search better.
However, if you want to invest
More in advertising to survive the Great Recession, take a close look at your advertising campaigns. Since bids are now down in some niches and regions, you may find new advertising opportunities that were previously unavailable to you because they were too expensive.
SEO Trend 2: Featured Snippets and Zero-Click Results
There is a new trend in SEO that is using snippets and results displayed on SERP (Search Engine Results Page) without clicking to attract customers.
SEO Trends: Featured Snippets and Zero-Click Results
SEO Trends: Featured Snippets and Zero-Click Results
However, SEO experts are still trying to solve the problem of clicks and traffic from other search engines. Therefore, companies need to stay on top of the latest SERP (Search Engine Results Page) trends to optimize their organic search activities.
Advice
To optimize your search results
The first thing to do is apply structured markup to your site, such as using FAQ schema on relevant pages of your site. Additionally, you can search for keywords that often trigger SERP (Search Engine Results Page) features and update your site content to get more featured snippets.
If you want to improve your SEO, pay attention to the keywords that trigger features on Google SERPs. If those keywords have the potential to increase traffic and your site isn’t already ranking for them, you have an opportunity to improve your search rankings.
SEO Trend 3: EAT Still Plays an Important Role in SEO
E‑AT stands for Expertise, Authoritativeness, and Trustworthiness. It is an SEO trend that is updated every year and will continue to be an important factor in SEO in 2023. Google has confirmed that the EAT signal will be applied to all search queries.
EAT signals are generated from author expertise
Links from trusted sources, and sharing opinions from experts and thought leaders. All of these help to strengthen a website’s EAT signals. Content quality and expertise are important factors in improving SERP rankings with the help of EAT signals.
SEO consultant Olga Zarr at SEOSLY says Google is looking for useful content that helps users answer questions and fulfill their needs. To improve rankings on SERPs, only truly excellent and unique content can meet Google’s requirements.
Advice
Focus on developing your personal brand by attending events, conferences, interviews, podcasts, etc. in your area of expertise. This also applies to content creators. If you don’t want to invest too much time in brand management, you can hire experienced people to create quality content.
SEO Trend 4: AI Content Overuse
AI software is increasingly improved and has the ability to support SEOers in finding content, planning content, and even writing articles. Therefore, businesses and SEOers will try to save costs on content creation by using AI tools to save time or human resources costs. However, relying too much on AI content can cause problems with Google’s useful content updates, and make your website contain spammy and low-quality content.
Over-reliance on AI content could raise issues with Google’s policies
Over-reliance on AI content could raise issues with Google’s policies
Lukasz Zelezny, an SEO expert at SEO London, shared his views on the use of AI content in SEO: “There is a big difference between using AI to create content and updating useful content. There is a high risk of overuse of AI. Currently, tools like https://jasper.ai are very affordable and they are good tools. However, they cannot completely replace humans in creating content.”
Advice
To use AI tools effectively, care must be taken to avoid being penalized by Google for spammy or low-quality content. According to SEO expert Lukasz Zelezny: “Using AI to generate content can lead to the production of a large amount of unique but low-quality content with grammatical errors. However, we can still use AI to generate some content and then manually edit, add information or remove unnecessary parts.
SEO Trend 5: Entity-Based SEO Optimization
l Encoder Representations from Transformers) and MUM (Multitask Unified Model) are trained in NLP (natural language processing) and help Google understand context and form search results based on this knowledge. Entity-based SEO optimization is especially important for local queries, however, entity information may not be fully updated, leading to irrelevant search results.
Advice
To make Google understand your entity, you can take the following steps:
Enhance the content on your website by using entities relevant to your goals.
Create and grow your Google Business Profile (for local businesses).
Build backlinks between your entity and other related entities.
Encourage your users to review your business.
Try offline marketing strategies to create more visibility for your organization.
SEO Trend 6. Google Shopping Expands
Google is focusing on consolidating e
Commerce platforms into a single space in the wake of the COVID-19 pandemic. This is encouraging e-commerce sites to start offering services like Google Shopping, which makes stores stand out in the shopping landscape.
The interesting thing here is that users can easily compare their product pricing strategy with their competitors and adjust their prices accordingly. This SEO trend will help create a new reality for e-commerce and Google Shopping will take country email library the majority of clicks from e-commerce sites and disrupt marketing channels.
Google Shopping Will Capture the Majority of Clicks from E-Commerce Sites
Google Shopping Will Capture the Majority of Clicks from E-Commerce Sites
Advice
If you run an e-commerce site, you have no choice but to integrate Google Shopping features into your site. Some search results have Google Shopping snippets, and these snippets work just like the featured snippets mentioned earlier. That is, they take clicks away from organic results. If you add Google Shopping to your site, you can recapture clicks that users might otherwise lose while browsing organically. Otherwise, your organic clicks may go to your competitors.
SEO Trend 7: Visual Search is Widely Used.
Google Lens is becoming less important for SEO, however, this may be related to Google fine-tuning its MUM (Multitask Unified Model) artificial intelligence to make this new feature work perfectly. Google Lens visual search is working better than it did a few months ago and there is still a lot of room for improvement. For Google to understand the content in images, the images on the website need to be sharp and high quality.
However, this can affect the user experience on your site and can hurt your rankings. Because high-quality images are often heavy, it will cause your site’s vitals to suffer and your page speed metrics will also be affected.
