Benefits of Lead Generation
The current trend of customers is to prioritize service experience over price or product/service features, which is specifically demonstrated through data from Carlajohnson.co. According to this website, up to 86% of customers are willing to pay 25% more for a better service experience and 50% of customers will continue to use products/services if they receive attentive care from the business.
Here are the benefits that businesses will gain when taking care of potential customers:
Take care of potential customers to get to know them: through taking care of potential customers, you can chat and share with them, improve customer understanding of demographics, behavior, interests, etc. From there, you will have many opportunities to effectively exploit customer data , know the core reasons why they are likely to buy but have not used your products/services, how they compare you with competitors, etc. These things help you increase customer satisfaction, improve the effectiveness of marketing campaigns and increase the ability to close deals.
Find solutions to improve products/services: when you find out why potential customers have needs but do not use your products/services, you will have many bases and suggestions for improving the quality of products/services. From there, the ability to convince customers to experience or try your products/services is significantly improved.
Increase customer awareness of the brand:
In the process of taking care of potential customers, you will have to interact, consult on products/services, share about the brand or make commitments to them,… and when the process is done properly and professionally, it will create a good brand impression in the hearts of customers. Besides, when they need products/services related to the industry you are doing business in, they will remember your brand or recommend it to someone they know.
Increase sales: Lead nurturing helps increase sales by creating a better relationship with customers before they become actual customers. Thus, the conversion rate from potential customers to actual customers is significantly improved as well as increasing the sales of the business.
Benefits of Lead Generation
Benefits of Lead Generation
Build a positive brand image:
Lead nurturing helps create a positive image of the business, customers feel cared for and treated well. From there, they can spread positive information about the business to others in their community, increasing the ability to attract new customers and develop the business’s brand.
7 Tips for Effective Customer Care
After understanding the benefits of lead nurturing, this section will suggest effective ways to nurture your leads:
Filter leads in a general customer list
In the general customer database of a business, there will be many customer files: potential customers, old customers, loyal customers, etc. Therefore, with such a large amount of data, it is inevitable that the customer list will be duplicated or personal information will be spam or inaccurate.
Suppose, customer information is duplicated, you send a message with the same content to customers many times, this is annoying to them and they can block or give bad reviews about the business. In another case, the message content is sent to a potential customer but is mistakenly sent to another customer, this also causes a feeling of being bothered and annoyed to them.
This is also the reason why it is necessary to filter the list of potential customers from the general customer catalog so that a separate plan can be created for this customer file.
See more: Filter customers and create customer files right on Subiz
How to take care of potential customers effectively
How to take care of potential customers effectively
Customer level classification
Once you have a more reliable and quality list of leads, you will need to segment them into appropriate customer categories, as well as organize your customer list in a more logical and consistent way.
Here are some suggestions for segmenting your leads :In addition, you can base on some of the following criteria to classify the level of potential customers:
Demographic criteria: age, gender, interests
Criteria on psychology and buying behavior
Criteria related to products/services: price, promotion,…
Strategize for each group
Classifying the level of potential customers as above will help you understand your customer list. Know the number of potential customers at the highest. Level so that you can focus on implementing a marketing. Campaign for your products/services to them more effectively.
In addition, you can develop a specific and effective implementation strategy for each customer group if you want to increase the accessibility of your products/services to them.
Strategize for each potential customer group
Strategize for each potential customer group
Actively listen to customers and seek solutions in response
You will become more valuable in their eyes when they need you and you are there. Therefore, the best way to impress customers is to actively listen and find solutions to respond immediately. Maintain a professional and calm demeanor when receiving information and feedback from customers, then the feedback you provide to them will become much more reputable and trustworthy. Besides, you can proactively provide more solutions if you notice that customers are hesitant and worried about the information you have presented before.
Build a lead generation strategy
There are many ways to attract potential customers such as:
Promotions, offers, etc. of products/services
Provide valuable information to customers such as blogging, email marketing, ebooks, etc.
Additionally, you can provide knowledge or tips when choosing products/services.
Building such a customer attraction strategy not only helps businesses promote products/services and increase coverage, but also helps enhance the value and mission of the brand.
24/7 Automation Integration
When taking care of a customer file, you may have to repeat many different types of messages, such as greeting messages, messages providing product information, etc. Thus, to save time as well as meet the requirement of responding to customers immediately, you will need to use support tools such as AI, chatbots, etc. to respond to customers effectively.See more: Subiz automates customer interactions.
Use software and support tools
Potential customer lists can be collected from many sources such as websites, Facebook fanpages, Zalo, calls or hotline messages, etc. Therefore, if you want to take care of a potential customer, you have to look up which channel they belong to, then read the data and then be able to take care of them. Such operations make customer care more difficult and time-consuming. Therefore, it is necessary to find multi-channel customer care solutions.
So, taking care of potential customers is not just simply selling or chatting with regular customers but also a long-term marketing strategy. This is one of the factors that help you break through revenue as well as build a community of loyal customers in the future.
Digital Ads Campaign :
A paid campaign to advertise by impression, thereby earning clicks and views to sell a certain service or product. You can see this form through Facebook ads, Instagram and Zalo ads.
Traditional Marketing Campaign : Promoting your brand in newspapers, billboards, radio, and more. These types of advertising are often used by companies with moderate budgets and target users in a nearby area.
Depending on strategic goals and budgets, businesses will choose one or more types of marketing campaigns to reach different customers. However, the issue of concern here is that after implementing these campaigns, if businesses do not have an effective management plan, it will be difficult to evaluate the quality of each Campaign and provide advice to bring about effective conversion.
Subiz – the new generation Cloud CRM solution helps you manage customers effectively. All interactions from multiple touch america cell phone number services points will be concentrated on the Subiz Dashboard, helping you quickly respond when customers chat/call. Moreover, combined with Google Analytics, it helps you to analyze the effectiveness of each campaign in detail.
Steps to build an effective Marketing Campaign
Building a Marketing Campaign is not simple. The process requires investment in time, market research, and audience. Basically, it will include the following steps:
Determine campaign fit and overall plan.
The first important step in building a marketing campaign is choosing the campaign that best fits your plan and goals.
Identify target market to create effective marketing campaign
Identify target market to create effective marketing campaign
To do that, it is necessary to consider factors such as:
Target market
Customer target
How to convey promotional messages
Set KPIs and goals for the campaign
Before you start a campaign, you need to figure out what the outcome will be after the campaign is completed. List out the parameters, such as time, reach, finances, profits and revenue after the campaign, etc.
Decide on a budget for your marketing campaign
Budget and marketing campaign ba leads need to be proportional to each other to bring good results. A big marketing campaign but limited budget will hardly bring good results. A big budget but small marketing campaign is a waste.
Businesses do not always need to have sky-high budgets for a marketing campaign. It is essential to know how to plan and manage expenses closely so as not to exceed the proposed budget.
Select communication channel
There are many platforms for customer marketing, now you need to choose the right one. Because each type of product will need a certain marketing channel so you can get the highest efficiency.
