Organic social mia updates and advertising angles in for example Ads or LinkIn. Buyer personas also help you choose the right audiences to target. This way money is not spent on audiences who are unlikely to even consider buying. For a B2B company reaching the right audience is particularly important as traditional consumers are not sought after. Read also With the help of the MRACE® model advertising can be target at different stages of awareness and the advertising message can be set to suit the right moment. Take
Advantage of proven advertising
Channels and try something new When choosing a channel the most important thing is to know your companys buyer personas so that you can choose whether it is worth advertising the company on LinkIn Metas services TikTok or Google Ads for example. Or at best you can reach your b2b email list customers in all of them. When budgeting for the channels mia country-specific differences must also be taken into account. It is much cheaper to advertise in Finland than for example in Germany where there are many more potential buyers. The same money does not get the same results in all market areas. In addition the following
Questions should be consider
For each channel How much budget is put into new customer acquisition What about marketing to current customers Which product/service/business is allocat the most which the least Read the blog How can the MRACE® model help a companys internationalization Channel-specific budgets must not be GE Lists too fix either. A too inflexible budget can backfire e.g. during the best season when your competitors have invest more money than you in advertising and you are constantly
