In its important section on the Consumption of influencers that Personality Media carries out every six months within its Market Study specialized in the image analysis of public figures, 78% of it has also consulted on the preferred tracking categories for the consumer on social networks: actors , chefs, presenters, musicians, athletes and, of course, influencers. Although they are all influencers, we must leave this option to differentiate the rest of the categories.
Young women between 16 and 35 years old
With 70% , they are the professional top industry data category that is most interesting to follow on social networks according to Spanish consumers. Music was even the category that has provided the greatest social contribution in the most difficult moments of the Covid-19 pandemic. They receive high scores mainly among , where 78% choose them as the most interesting category. Likewise, the 72% preference reached in women over 36 to 45 years oldmarks the highest point in this age group of all the categories consulted. Men show lower scores compared to women, but it is still their reference category: 62% for young people aged 16 to 25 , 64% for those in the 26 to 35 age group and 65 % for men between 36 and 45 years old .
Young women between 16 and 35 years old
In third place is the GE Lists world of cooking with 49% . Once again, it is women between 26 and 35 years old who score the highest, with 58% . And in the other age groups, there is a data superiority with respect to men, as we already saw in musicians and actors: 48% for the target from 16 to 25 years old and 54% for women from 36 to 45 years old . In the case of men, there is no visibly marked difference by age, similar data are even obtained: 44% for men from 16 to 25 years old , 48% for the age group from 26 to 35 years old and42% for those between 36 and 45 years old.
